Click-Through Rate (CTR) is a fundamental digital marketing metric that measures the percentage of users who click on a specific link after viewing it. Whether evaluating a Google Ads campaign, checking Search Engine Optimization (SEO) progress, or tracking an email newsletter, CTR serves as a direct indicator of content relevance and audience interest. Understanding the CTR Formula
Calculating CTR requires two primary metrics: clicks and impressions. An impression is recorded every time a user views a link, image, or advertisement. The CTR formula is straightforward:
CTR=(Total ClicksTotal Impressions)×100CTR equals open paren the fraction with numerator Total Clicks and denominator Total Impressions end-fraction close paren cross 100
For instance, if a promotional banner generates 100 clicks out of 2,000 impressions, the calculation is:
CTR=(1002,000)×100=5%CTR equals open paren the fraction with numerator 100 and denominator 2 comma 000 end-fraction close paren cross 100 equals 5 % Why CTR Matters in Digital Marketing What Is Click-Through Rate (CTR)? + How to Improve It
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